Featured Work

Brand Identity and Reduced Friction 

 At Hyon Software Inc, I worked closely with Hyon’s largest customers to improve workflows and create a dashboard that customers love. Increasing overall customer satisfaction, reducing clicks in key workflows, and establishing brand guidelines.

2x Increase in Primary Action Completion Rate

At Vendasta, I led a visual update on Vendasta’s most used app, Social Marketing, an app for managing social media posting. The changes doubled posts made, increased accounts connected by 50%, reduced development time by using components, and created a scaled UI that could be reused for the multi-location version of the app. 

Established Design Training Process

At Vendasta, I established a formal training process for all new Product Designer, company-wide. This reduced training time from ~1.5 weeks to 4 hours. The process was rolled out to all Design Managers as a repeatable new hire process.